Joico K-PAK Color Therapy Shampoo 300ml Provides a thick, soft foam that is easy to rinse, helps prevent tangling and protects hair fibers. This rich shampoo will significantly improve your color retention, add shine and smoothness and tame flyaways. Gentle color preserving daily shampoo. Creates a delicious lather that washes away dirt and grime. Contains African Manketti Oil, a rich source of natural vitamin E that protects the environment from fading. Blended with argan oil, the antioxidant power of vitamin E and essential fatty acids to help deeply hydrate and nourish hair. It uses Smartrelease technology, an innovative liposome delivery system that continuously releases ingredients. It helps repair, strengthen and protect hair from the cumulative effects of daily styling. Leaves hair shiny, flexible and healthy with vibrant color.